5 trends of HealthTech in 2025

We analyzed our projects and the situation in medicine and prepared a material on HealthTech trends in 2025.

Telemedicine and hybrid consultations

Patients often choose online appointments: this saves time, reduces the burden on clinics, and government regulators in many countries have simplified the rules for remote consultations.

Now the doctor sees patients in different regions and countries. And clinics earn more by reducing costs (fewer offline appointments, staff optimization).

For such projects, Akdev Group creates video streaming with the function of booking an appointment time in the calendar, sending media files, and a built-in electronic history of the disease. At the same time, we place a strong emphasis on UX so that even the elderly can easily connect.

Digital community and mental health

The demand for online support has increased due to post-pandemic stress, increased burnout among doctors, and pressure on the psyche of patients.

Often, such services are monetized using the freemium model: basic functions are free, and the most useful ones are by subscription. Mental health is one of the fastest-growing areas of HealthTech.

For such applications, we develop algorithms for selecting peer groups, notification systems, secure messengers, and integration with mental health applications.

CRM and personalized medicine

Patients are accustomed to e-commerce-level customer service and expect the same from medicine: personalized recommendations, quick responses, and omnichannel.

CRM helps to attract new clients more effectively, accurately know the ROI from advertising campaigns, and reactivate old clients due to the correct work with the database and make upsells due to data-driven offers

A high-quality CRM system has integrations with call centers, websites, chats, and email marketing. We can add AI for data analysis and building a patient journey.

Healthcare EdTech and lifelong learning

The growth of chronic diseases and healthy lifestyle culture stimulates patient education (diet, exercise, therapy). At the same time, doctors have mandatory continuing education. People use these platforms through the website or mobile applications.

Such platforms either sell courses or work on a freemium system. They sell online certificates and partner with universities and clinics.

AKdev Group creates LMS platforms with video hosting, progress analytics, and integration with wearables (for example, linking training to health data).

Cybersecurity of medical information and devices

Hospitals are being hacked, and medical personal data is leaking online. Given the value of patients’ personal data and the growth of IoMT (Internet of Medical Devices), protection has become a top priority.

Reliable cybersecurity helps reduce fines and avoid reputational risks for clinics. Patients and insurers choose clinics they can trust, without problems with the courts.

We develop real-time cyber-monitoring systems, AI for threat analysis, and standards for compatibility with medical devices.


Ready to improve the profitability of your medical business?

Thus, healthcare in 2025 is not only about medicine but also about IT as a driver of a new patient experience: from telemedicine to data protection.

If you want to learn more about how to increase your profits in the medical domain, contact us.



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